EDUCATION CENTER

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Seniors Real Estate Specialist

The Seniors Real Estate Specialist (SRES®) designation is one of the largest and fastest-growing national designations and part of the most comprehensive seniors’ program in the industry. This course was developed by the SRES® Council specifically for those real estate practitioners who are interested in focusing on 50+ real estate clients and consumers.

This two-day training program offers you the unique opportunity to learn and build key skills in counseling seniors through selling their family home, buying rental property, or moving to a senior community, among many other issues.

Seniors Real Estate Specialists will learn how to:

• Identify the power of generational demographics
• Develop and maintain relationship marketing skills
• Counsel rather than sell to seniors
• Use team-building skills with other seniors professionals
• Understand the implications of tax laws, probate and estate planning
• Create a point of difference from the competition

In addition to guiding clients to the right experts on tax laws, probate, estate planning, and a variety of equity conversion strategies, Seniors Real Estate Specialists can offer clients relevant information on current trends in senior real estate transactions.

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SRES® Designation Requirements
 

Three (3) requirements must be met to attain and use the SRES® designation:

1. Successful completion of the two-day SRES® Designation Course, including an 80% passing grade on the exam.

2. Maintain active membership in the National Association of REALTORS®.

3. Maintain active membership in the SRES® Council. The first year of membership in the SRES® Council is included with the SRES Designation fee. However, every year thereafter will require payment of annual dues.

The SRES course counts as one elective course toward the ABR designation and as an elective course toward the RSPS certification.